Izhaar, which means expression in Urdu, is the brainchild of Ruchita Bansal, the lady with a Midas touch from Udaipur, driven by a desire to make some of the most beautiful moments in life even more beautiful. What initially began as a hobby soon blossomed into a marketing success story that met the demand of a worldwide corporate clientele for something unique, distinctive and exclusive in invites and gifts for a diverse variety of occasions.

Here is how the process unfolds. It begins with an initial meeting to understand client requirements relating to the occasion, theme, target audience, materials required, edibles required and to recommend options that fit these requirements. Once a basic concept is arrived at it is followed by a principal approval and advance amount basis which leads to initiation of the designing process and development of a sample prototype. The lead time taken for content and design finalisation is 30 days. Production lead time required once the sample is approved is 30 and 60 days depending on the quantum of the order and the degree of customisation required. Having said that however, certain trending products and best sellers are also available in house for which a production lead time of 7 and 10 days is required.